Founder and CEO
Farhad founded adRise with a vision that the future of TV advertising will be targeted, measurable and interactive ads, just like the web on TV. Farhad holds a Bachelor of Science in Electrical Engineering and Computer Science from UC Berkeley.
Ivan gained his experience both in the Bay Area and in Western Europe. He's led engineering groups at financial & research institutions as well as at start-ups focused on the mobile, advertising, and social Internet spaces. He's also a strong believer in the "Tiki-taka" soccer-school of thinking.
Thomas Ahn Hicks
Thomas leads business development and strategy, which includes everything from closing deals to picking up the trash. He focuses on partnering with film and TV content owners and Connected TV device manufacturers. Tom received his BA from the University of Notre Dame and JD from Indiana University.
VP Product Management
Michael's focus is product and design. In addition to being a UI-design and interaction junkie he also leads xbox development for adRise. In his free time you might find him doing auto-cross or exploring new 'eats' in San Francisco. Prior to joining adRise Michael was at Microsoft and was a core part of the launch team for Outlook.com.
Strategic Account Executive
Toccara has experience in strategic marketing, communications planning and digital media, after spending 4+ years at Starcom MediaVest. At adRise, she works with leading agencies and brand advertisers to educate them on the value of Connected TV, implement compelling campaigns, and serve as an expert on "Smart TV" and premium video solutions. She also helps to define adRise's offerings by interfacing with the product teams and supports various business development needs.Toccara holds a B.A. in Film/Communications from Northwestern University.
Senior Front-End Engineer
Rob, an inventor at heart, took a long route to front-end software development, starting out with a degree in Industrial Design, and skills in old-school drafting and then 3d CAD. He eventually taught himself programming and went on to get patents on CAD modeling tools. These days he loves to make everything from shiny widgets on web pages to programmer tools. When he pulls himself away from his electronic gadgets, he's happy scooting around the city on his Vespa.
Brandon comes from SoCal, a small town boy with big startup dreams. Graduated with an EECS degree at UC Berkeley and applies his theoretical and philosophical acumen on an everyday basis. When Brandon isn't coding ingenious programs at adRise, he likes to drink beer and think about life.
Tim gets paid to watch TV all day - or at least that's what he tells people. Realistically, he's the one that "puts up the magic," from encoding to bug fixing, and everything in between. He also hates burritos.
Lindsey designs and codes for all things adRise. She holds degrees in both Fine Art and Web Design & New Media. She loves burritos.